“All this while, I kept telling myself that my passion made me start Kritika K and I would not give up at any instance”, Kritika Khetarpal. These lines are bound to relate to every such person who’s in pursuit of his dreams. Read this interesting and inspiring feature about Kritika who traveled all way long to become Designer Kritika K, the distinctly feminal designing brand, stimulated from Indian and European vogues.
What makes Kritika
She is known for glamorous, elegant and chic clothing for women apparently dealing into a classy range of garbs. While including an elite range of western wears like crop top and tops, cocktail dresses, evening gowns and much more, Kritika K delineates right silhouettes with her creations for every body type and making the women confident with comfort at the same time. Isn’t that interesting?
Her interview with chaaicoffee revealed an insight of a Designer who is meant to exist for Style and Creativity. A culture where mass of people living in the world of tailors and not yet acclimatized to the designers’ world and the spirit behind, let’s see what made this girl prevail.
Q1. What made you choose Fashion Designing as a career?
I have always wanted to contribute something to the fashion world. My love for “Fashion” got me into it. Moreover, I didn’t want to bind my creativity from 9 in the morning to 6 in the evening or do an MBA programme for stability. So, I chose my fascination as my profession.
Q2. What according to you is the favorite part of being a designer?
People wear our creation. They make us a part of their celebrations and memories by wearing something that we fabricate. Being a part of important occasions of their lives like this is adorably the best part of being a fashion designer.
Q3. The designs you create are so specialized, who and which things are your inspiration while creating such designs?
A lot of my inspiration comes from contemporary and traditional designs with a modern twist. May be because I lived in India then went to Italy. Both being influential when it comes to cultures! I make sure that my designs are comfortable and graceful delineating the inner beauty of anyone who wears them, keeping up with the current and upcoming trends.
Q4. What was that one thing you learnt as a lesson forever in designing while you were pursuing your styling programme from Italy?
My forever lesson is that “Fashion keeps changing. Being a designer, I should be updated whatever is happening in the industry. It’s all aesthetics. Creativity has no limitations. In fashion, there is no dress right or wrong, which anybody can judge you upon”.
Q5. What challenges have you faced all this while, learning and showcasing Kritika K?
The transition from being a fashion designer to an entrepreneur was the biggest challenge. Both are contrast in nature. Learning about operations, productions, marketing and getting my brand out there was the biggest learning curve in creating Kritika K, to what it is now! Moreover, I faced other challenges too. In the Process of taking it further, I realised that there is an understanding gap between the designer and the clients. They want a good designer quality product but always at a very low price without considering the efforts which went into creating one master piece. Slowly I learned to curb the gap. All this while, I kept telling myself that my passion made me start Kritika K and I would not give up at any instance. As a young fashion designer, I wasn’t aware of bits n tricks of carrying out a fully fledged business. As soon as I graduated from college, without taking a breath I wanted my vision to come into reality. I started working on my designs, took up exhibitions to showcase my work because this industry is full of competition. Thanks to my endeavor, people really appreciated Kritika K, the label. This kept me motivated and going up all the way.
Q6. What is “Fashion” according to you?
Fashion is feeling beautiful about yourself.. creating an impact of who you are and getting inspired by your surroundings.
Q7. A message for all our readers from your side..
Be comfortable in what you wear. Make your own ‘Fashion Statement’. Don’t follow fashion blindly. Always remember every day is a fashion show and the world is a runway..!!
Kritika Khetarpal, Director & Designer, Kritika K; Pursued her Styling Programme from Milan, Italy and Fashion designing from Pearl Academy. Being extravagantly involved in multi-dimensional ventures, she happens to be a style guru with unparalleled style sense. Imparting creatives of her own, she is running a popular style store. This zealous personality is being immensely talked about on social media and potential blogger platforms for her young entrepreneurship. Being a new comer in the industry, she holds a credible proficiency of more than an year, and has the calibre of offering unparalleled wardrobe solutions that perfectly meet the client’s desire.
She has done styling for the Urban Dance Centre and also doing a new project delineating elite range of ties. In short, a designer who does distinct fashion projects.